top of page

EYE TO EYE FLASHCARDS

Leveling the playing field of public discourse.

A photo of a purple and black box of flashcards that says EYE TO EYE FLASHCARDS GENDER & SEX EDITION. The box has hand-drawn eyes looking out at the viewer, and it sits on top of another box of flashcards that lies flat, showing the same eyes on the spine of the box.

These flashcards do not "dumb down" academic concepts — they stay true to the concepts while translating them into lay speech.

 

Using EYE TO EYE Flashcards, people from different walks of life can understand, take part in, and initiate conversations that need to be discussed more our society — conversations on topics like gender and sex, climate change, institutional racism, health care, accessibility, education, and the economy. 

A photo of a purple and black box of flashcards that says EYE TO EYE FLASHCARDS GENDER & SEX EDITION. The box is lying flat on a white tabletop, next to some loose purple flashcards with a Judith Butler quote and its translation in white text. The box has hand-drawn eyes that look up at the viewer.

What‘s the concept?

EYE TO EYE Flashcards is an intersectional learning tool and a means of public engagement that seeks to level the playing field of public discourse and invite everyone into the conversations that matter most in our society.

Two graduate students stand with flashcards in their hands in front of a circular, colorful painting by Howardena Pindell at the Museum of Contemporary Art in Chicago.

The box design of this prototype makes it easy to thumb the cards up, one at a time, during an event or conversation. Box color will change with each new deck topic.

​

The project seeks to raise visibility for academics and their concepts, while challenging them to reconsider the language they use to communicate their ideas. EYE TO EYE aims to broaden the audience for some of our society's most brilliant academic minds, while demonstrating that there is much that academics can learn in talking with a larger cross section of people than the 1.7% of Americans that hold PhDs. 

​

In addition to promoting the decks as a learning tool for private study, the flashcards can be used to hold live public audience events — similar to live talk shows — where the guests are established academics and "regular people" who, for the purposes of this project, are defined as the 89% of us who do not hold advanced degrees in this country.

What’s in the box?

Mind-blowing concepts from some of our greatest thinkers broken down into words that everyday people who don't have PhDs can understand.

 

Get the gist!

 

Each deck includes 50 flashcards with academic quotes, lay-speech translations, and engagement questions, as well as a suggested uses page, and a list of full citations.

A photo of a bunch of purple and black boxes of flashcards that say EYE TO EYE FLASHCARDS PhD in a Box! Get the Gist. The box has hand-drawn eyes looking out at the viewer, and it sits on top of several other boxes of flashcards that lie flat, showing the same eyes on the spines of the boxes.

The Gender and Sex Edition includes the mind-blowing concepts of some of our greatest thinkers, broken down into language that everyone can understand — it's like a PhD in a box.

 

Each deck includes 50 flashcards with quotes of published academics on one side, and lay speech translations on the back.

 

EYE TO EYE Flashcards seek to be as intersectional as possible, while highlighting the focus topic of each deck in the series. Each translation ends with an engagement question to encourage discussion.

​

The deck also includes a Suggested Uses page, and empowers users to deepen their own research with a pot of gold at the end for students, academics, and inquisitive citizens alike — a list of full citations for those who want to dig deeper.

A photo of Noël Jones: Creator of EYE TO EYE Flashcards. She's sitting in a green velvet chair, wearing a black jacket, smiling and holding a coffee cup.

Why was E2E created?

EYE TO EYE Flashcards evolved from an assignment for a class called Publishing As A Creative Practice, and Noël’s research set her on fire to find new ways to break down the barriers of exclusive language and engage as many people as possible in the conversations that matter most in our society.

​

She's grateful for the support of her professors and cohort, as well as friends, family, museum colleagues, and investors in the EYE TO EYE Kickstarter page that funded the project. Noël is currently researching future topics for the series.

 

Future topics: The Economy, Media Literacy, Sustainability

Watch the video.

We couldn't have done it without your support. Many thanks to all who supported this project — watch the original Kickstarter video!

All Videos
Watch Now
Buy your own deck!

For starting conversations, studying, or holding your own EYE TO EYE live audience event.

Buy E2E

Stay connected!

This is only the beginning.

More decks are in the works, so if you’d like to be among the first to hear about new announcements and developments, enter your email address here. Your info will not be used for any other purpose or be shared with third parties.

©2025 ChangeMaker Design. Noël Jones. All rights reserved. Chicago, IL

bottom of page